Your Online Business – Marketing Add-on Services
If you choose your add on service correctly, there should not be as much marketing as you must do for your actual Internet business. The reason is that you should be able to market your services to the people who visit your website already. You know who your target market is, so what services do they need?
Do they need online content, graphic design, web design, administrative services? Perhaps they need coaching or consulting services? It is imperative that you know your target audience so that you can focus your services toward them for the best results. If your niche is marketing information products and affiliate products to other business owners, you’re in luck because it will be simple to market a service to that niche.
If your online business is marketing to another niche such as natural living, or parenting topics, you might have more issues developing a service for your website visitors, but don’t lose heart, you can offer coaching or consulting to that group.
One of the easiest services to offer almost any visitors is coaching or consulting. Even a parenting focused website is a great place to offer coaching. Many parents just need someone to support them in their endeavors.
Start by offering group coaching calls to talk about a specific aspect of your niche, then up sell at the coaching call individual coaching that is more expensive. Before you know it, you’ll have added an income stream to your passive income site that can support it until you’re more successful.
Another way to market add on services is to the people you meet at online “water coolers” to discuss your business. Forums and message boards that have other work from home, or Internet business owners are full of people to whom you can market your services. Use your online business as a sample of what you can do for them.
Perhaps you’ve built an impressive website, or have excellent content on your site, you can help others to do the same via your services. Speaking of online forums, another way to offer services is to go to community forums where work at home people hang out and wait until someone offers “over flow” work.
This works especially good for writing content. The pay will be pretty low when you subcontract and take over flow. Ensure that you get payment upfront or only take over flow from people whom you trust. Deliver quality work on time, and you’ll get asked to do it more often without having to wait for it.
Another way to market an add on service is to try using a service like Fiverr.com. The pay is low to start, but if you do enough business you will be allowed to offer up sells to those who purchase from you. Also, what is really good about a service like Fiverr.com is that payment is handled by a third party service so you do not have to worry about nonpayment.
On Fiverr.com and other services like this, you simply put up your offering and wait for people to make orders.