As an online business owner you know that it takes time to start generating the passive income you’re so looking forwarding to receiving. Sometimes, it takes long enough that instead of dipping into savings to support your fledging business you make a choice: Shut Down or Provide Services.
That’s right, you can provide services if you want to generate some fast cash to support your business. If you’re to the point now where the business is built, you’re adding steady content, you’re doing all the marketing functions that you can, and now you simply need cash, adding services may be just the thing you need to get your business over the hump.
Here are some ideas for extra products and services that you can add to your current business.
From blogging, to creating eBooks for others, you can create content and get paid for it. Business owners are always looking for ways to get keyword rich content on their websites. From rewriting private label content, to writing original content, to posting that content on websites and blogs for the client, there are services that you can offer that all relate in some way to content.
Think for a moment of the lifecycle of a blog post.
- Write the Blog
- Edit & Format the Blog
- Post the Blog
- Promote the Blog Post
- Share the Blog Post
- Rewrite Post for Newsletter
- Rewrite Post as an Article
This is basically what happens to every blog post you write. If you offer those services to others, you can create an entire income stream based on any one or all of these services. Imagine the cycle of other content items you can create, and offer services around that cycle. If you prefer, only offer the writing portion, or only offer services of the posting portion. It’s up to you what services you offer, and how often you want to offer it.
Graphic Design Services
You don’t have to be terrific at Graphic Design to offer basic services. You can offer most needed services by using a free program called GIMP. Creating basic banners, buttons, eBook and eReport covers isn’t very difficult. The client provides the information, as well as a basic description of what they want, any stock photography they need, and you simply put it all together. You can make $60 per hour, or more, providing this type of graphic design.
Website Security Services
Some people need general monthly maintenance on their WordPress websites. If you have this skill, you can offer this to others. Backing up their site, adding plugins, and other security issues can be handled on a quarterly basis for clients. You can make about 100 dollars per client, per quarter by offering this service. You do need the technical knowledge to do this service, but if you do it for yourself accurately, then you can do it for others.
A very valuable service to offer is Keyword Research. Many people who want to start online businesses need keyword research. A really awesome aspect of this type of service is that it’s kind of fun because you will learn a lot about keywords as well as other niche ideas. If you save your research, you can adjust it slightly for each client within the same niche, enabling you to get paid more for less work.
If you give it some thought, you can come up with services to add to your online business for the short term to help you infuse cash into your business while you work toward profitability.
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If you have an online business in which you are hoping to earn passive income, it can take awhile. It’s totally doable, but it’s not going to happen overnight. The reason most online businesses fail isn’t due to a bad idea, it’s due to the entrepreneur underestimating how long it will take to make money, and how much it will cost to become profitable. Every business you start costs money to get off the ground, that’s a given, but some businesses take longer in which to make a profit than others.
A really great way to add to your income without adding an expense is to start providing a service that is needed, that you already know how to do, and already have the equipment to accomplish. As an Internet marketer you are likely to already be writing content for yourself, or you’re outsourcing it, and paying someone else to do it. No matter what, everyone who runs a business must have content.
Regardless of how you are populating your websites, blogs, and online real-estate with content, you can add the service and do it for others. Even if you outsource. Why? Because, most writers will cut their rates a bit if you are ordering more. Simply mark up by 1.5 anything you outsource, and manage the writing others do in order to add this service to your offerings. Remember to edit each project yourself to ensure that the quality is good before passing it on to the client. Even though outsourcing is a perfectly legitimate way to offer a service, your reputation depends on giving your clients topnotch content.
Alternatively, if you normally write your own content, start actually writing the content for others. If you can do it for yourself, you can do it for others. Try not to offer content in your own niche. Instead, offer content in another niche that you know you can write intelligently about without much research. In terms of content, time is money. It’s important to charge not only according to page, but according to the amount of research you must do for each topic. If you take 30 minutes to write a well-written, 500 word article, charge accordingly.
You can start writing for others very easily by using a service such as fiverr.com. You already have proof on your various websites that you have writing talent, use those as examples, create a price list, and then start on fiverr.com to get your foot in the door. Get on sites like WAHM.com and offer to take over-flow for other writers. It is instant money in your PayPal account when you take over-flow. Yes, the prices are low when you subcontract, but generally the writing is simple keyword rich content that takes very little time to write.
Once you have that income, you can turn around and spend it on your regular business, thus pushing your business that much faster toward profitability. Avoid temptation to spend it on other things because you must stick to your goals to advance your actual business toward profitability. It is all too easy to get sidetracked into providing services full-time, but this is not your goal. Never consider the money as anything but what it should be, money to finance your business, if you want to make your non-service based online business a success.
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If you choose your add on service correctly, there should not be as much marketing as you must do for your actual Internet business. The reason is that you should be able to market your services to the people who visit your website already. You know who your target market is, so what services do they need?
Do they need online content, graphic design, web design, administrative services? Perhaps they need coaching or consulting services? It is imperative that you know your target audience so that you can focus your services toward them for the best results. If your niche is marketing information products and affiliate products to other business owners, you’re in luck because it will be simple to market a service to that niche.
If your online business is marketing to another niche such as natural living, or parenting topics, you might have more issues developing a service for your website visitors, but don’t lose heart, you can offer coaching or consulting to that group.
One of the easiest services to offer almost any visitors is coaching or consulting. Even a parenting focused website is a great place to offer coaching. Many parents just need someone to support them in their endeavors.
Start by offering group coaching calls to talk about a specific aspect of your niche, then up sell at the coaching call individual coaching that is more expensive. Before you know it, you’ll have added an income stream to your passive income site that can support it until you’re more successful.
Another way to market add on services is to the people you meet at online “water coolers” to discuss your business. Forums and message boards that have other work from home, or Internet business owners are full of people to whom you can market your services. Use your online business as a sample of what you can do for them.
Perhaps you’ve built an impressive website, or have excellent content on your site, you can help others to do the same via your services. Speaking of online forums, another way to offer services is to go to community forums where work at home people hang out and wait until someone offers “over flow” work.
This works especially good for writing content. The pay will be pretty low when you subcontract and take over flow. Ensure that you get payment upfront or only take over flow from people whom you trust. Deliver quality work on time, and you’ll get asked to do it more often without having to wait for it.
Another way to market an add on service is to try using a service like Fiverr.com. The pay is low to start, but if you do enough business you will be allowed to offer up sells to those who purchase from you. Also, what is really good about a service like Fiverr.com is that payment is handled by a third party service so you do not have to worry about nonpayment.
On Fiverr.com and other services like this, you simply put up your offering and wait for people to make orders.